Toby Draper
Hospitality Review Specialist, Hereford

Online reviews, properly handled.

Review and reputation management for hospitality businesses in Herefordshire and surrounding counties.

I take care of your reviews across platforms like Google, TripAdvisor and Trustpilot - monitoring what’s being said, responding properly, and making sure nothing important is missed.So you can focus on running your business, knowing your reviews are being handled with the care and consistency they need.

• Get a free review audit
• View pricing
• See how it works

13+ years experience

I’ve worked across websites, digital marketing and customer-facing businesses, with a clear understanding of how people judge a business online.

Hospitality focused

Built for restaurants, cafés, pubs, hotels, accommodation providers and venues where reviews directly influence customer decisions.

Clear, structured handling

Reviews are monitored, responded to and tracked properly, so you are not left guessing what customers are repeatedly saying about your business.

Why reputation matters.

Before someone visits, they have usually already formed a view of your business.They might not read every review, but they will usually scan enough to decide whether you feel like a safe, reliable choice.

Research from BrightLocal shows that 97% of consumers read reviews for local businesses, while 68% will only use businesses with a rating of 4 stars or more.People are not expecting perfection. They are looking for consistency, care, and signs that problems are taken seriously.That judgement is often made before they ever visit.

Source: BrightLocal Local Consumer Review Survey 2026

How I handle it

I keep your reviews monitored, responded to and organised.Responses are written in a consistent tone, negative feedback is handled carefully, and anything that needs your attention is passed on clearly.That means your online presence stays active and under control, without you having to keep checking every platform yourself.

Multi-location Businesses.

For hospitality businesses with more than one site, I manage reviews across each location while keeping tone, standards and response quality consistent.You get a clearer view at both levels: what is happening at each individual site, and what the wider business needs to know.That makes it easier to spot where things are working, where issues are repeating, and where support may be needed.Preferential pricing is available for multi-location businesses.

Essential - from

£300 / month

Stay on top of your reviews
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For businesses that want their reviews monitored and responded to consistently in brand tone.

What's included:

Review management
Monitoring and responding to reviews across key platforms in your brand tone, ensuring compliance with each platform's policies.Consistent response times
Replies handled within 48–72 hours.Monthly overview
Simple summary of review volume and average rating.

Insight - from

£550 / month

Understand what your reviews are really telling you

For businesses that want consistent review handling, with clearer insight into recurring feedback.

What's included:

Everything in Essential, plus:

Faster responses
Replies handled within 24–48 hours.Monthly insight report
Clear themes, one key issue, and one opportunity to improve perception.Listing optimisation
Basic improvements to your Google and TripAdvisor presence.Ongoing recommendations
Practical suggestions based on recent feedback.

Complete - from

£900 / month

Full review handling, with nothing important missed

For businesses that want their online reputation kept under closer watch with deep reputational insight.

What's included:

Everything in Insight, plus:

Priority response handling
Reviews managed within 24 hours (Mon–Fri), with weekend monitoring.Critical issue alerts
If something’s wrong in your business, it’s flagged the same day to your chosen contact.Weekly reputation snapshot
A simple weekly view of reviews, rating, and anything that needs attention.Insight and action
Clear monthly direction focused on what can realistically improve perception.Reputation handling strategy
Responses tailored to reduce escalation and handle negative feedback properly.Guest feedback guidance
Support on when and how to encourage more positive reviews.Ongoing advisory
Monthly call and structured guidance as needed.

ON-SITE EXPERIENCE
OPTIMISATION

£400-800

Identify what may be affecting your reviews

A focused review of your customer journey, with practical adjustments to improve how your business is experienced and talked about.

PHOTOGRAPHY
SESSION

£250-600

Make sure your online presence reflects the real experience

Updated imagery to help your online presence reflect the quality of your business.

Reputation Reset

From £600 - Stabilise your reputation and take control of negative perception

A structured review of what is going wrong, with immediate fixes and a clear plan to move things in the right direction.

• Get your free review audit

Local, experienced support

I provide review and reputation management for hospitality businesses across Herefordshire, Gloucestershire and Worcestershire.I’ve spent over 13 years working across websites, digital marketing and customer-facing businesses, including over five years managing hospitality reviews.Reviews are handled consistently across platforms like Google and TripAdvisor, with feedback tracked to identify recurring issues over time.No long contracts. No unnecessary complexity.
Just clear, structured handling of your reviews, and a reliable view of what your customers are actually saying.

Request a free review audit today

I'll review your recent feedback and provide a clear view of how your business is currently represented online.