Toby Draper
Hospitality Visibility Specialist, Hereford

Easier to find.
Easier to trust.
Easier to book.

Hospitality is experienced in person, but it's often chosen online.

I help hospitality businesses across Herefordshire and surrounding counties improve how they appear online, from Google profiles and reviews to websites, photos, menus and booking links.The aim is to make sure the first impression people get online reflects the quality of the business in real life.

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Single-site businesses

For restaurants, cafés, pubs, hotels, accommodation providers and visitor-facing venues that want to look clearer, more current and easier to trust online.

Multi-location businesses

For hospitality groups, hotel collections and businesses with more than one site, where reviews, listings and guest feedback need to be handled consistently across the business.

Why reputation matters.

Your business may be better than it looks online.

The experience in person might be warm, professional and well run, but if your online presence feels quiet, unclear, outdated or poorly managed, some customers may hesitate before they ever get in touch.People are often checking:

People are not expecting perfection. They are looking for reassurance.BrightLocal’s 2026 Local Consumer Review Survey found that 97% of consumers read reviews for local businesses.I help close the gap between the quality of your business and the way it appears online.

How I help

I help hospitality businesses stay on top of reviews, improve key online touchpoints and understand what customers are really saying.That can include:

FREE Online Presence Review

A practical review of how your business currently appears online.I’ll look at the main places customers use to judge your business, including your Google profile, recent reviews, website, photos, menus, booking links and key customer-facing information.You’ll receive a clear view of:

This is a useful starting point, not a long report full of jargon.

• Request a free online presence review

Online Trust Tune-Up

From £250

A focused one-off service for hospitality businesses that want their online presence to feel clearer, more current and easier to trust.I’ll review the key places customers check before they choose you, including Google, Tripadvisor, your website, photos, reviews, menus, booking links and contact details.You’ll receive a clear list of priority fixes, with practical recommendations you can act on yourself or ask me to help with.

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Essential

For businesses that want key review platforms monitored and responded to consistently.

Includes:

Review monitoring
Review responses within 48-72 hours
Monthly overview
Light checks on key business information

Insight

For businesses that want review handling plus clearer actionable customer insight from reviews.

Includes:

Everything in Essential
Responses within 24-48 hours
Monthly insight report
Google and Tripadvisor listing improvements
Review generation guidance
Practical recommendations based on recent feedback

Complete

For businesses that want closer support across reviews, reputation and online presence.

Includes:

Everything in Insight
Priority response handling
Weekend monitoring
Critical issue alerts
Weekly reputation snapshot
Regular online presence checks
Monthly call and structured guidance

Reputation Reset

For businesses dealing with repeated negative feedback, a poor recent review pattern or a reputation issue that needs structure.This includes a review of what appears to be going wrong, immediate response guidance, practical fixes and a clear plan to move things in the right direction.This is not about hiding criticism or arguing with customers. It's about understanding what is being said, responding properly and rebuilding confidence over time.

• Request a free online presence review

Why work with me

Based in Hereford, supporting hospitality businesses across Herefordshire, Gloucestershire, Worcestershire and surrounding counties.

13+ years experience

I’ve worked across websites, digital marketing and customer-facing businesses, with a clear understanding of how people judge a business online before they book, call or visit.

Hospitality focused

I understand how reviews, photos, menus, listings and small online details can influence whether someone chooses to visit, book or enquire.

Clear, structured handling

I don't look at reviews in isolation. I look at how people find you, how they judge you, and how easy it is for them to take the next step.

Request your FREE
online presence review

I’ll review how your business currently appears online and give you a clear view of what looks strong, what may be causing hesitation, and what I would improve first.

Got a question?
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